How to add/create and how do UTM tags work in social networks?

Question

Social media

Hello. Tell me, please, do UTM tags work in social networks and how do they work? To do this, you just need to add this label to the site page code, or are these UTM tags written separately? Thanks for the answer.

Answer 1

Good afternoon,
utm tags are get parameters that are added to the URL of the landing page (for example, example.ru?utm_source=facebook&utm_medium=social) and allow you to transfer additional information about traffic to web analytics systems (Metrika, Analytics, etc.).
Thus, if you want to track traffic to your site from social networks, use the UTM tag generator and post the resulting link on the social network.