How much does it cost to advertise an app on google play?

Question

Google

How much does it cost to display ads on google (promotion of my application) / are there any other alternatives, how much traffic can I attract with a budget of $300-600?

Answer 1

It depends on the theme of your application.
Somewhere there is more competition among the offers of various applications - there the cost of advertising is higher per 1 attracted user. Judging by my projects, the difference in the cost of attracting users can be 40 times. So even approximately it is impossible to say.
IMHO, judging by my projects, a budget of less than $ 1000 in any application segment is just money down the drain.

Answer 2

Depending on the specifics of the application, AdMob may reject ads, so first you need to make sure that it does not violate any Google requirements (both the application and the content on the application page and the YouTube video set on the application page). There, the initial check is done by a robot, and if the robot thinks that "something is wrong," then it is very difficult to prove that you are not a camel. For example, they couldn’t even allow me to manually allow the game’s ads, although I fixed everything. The robot cannot be persuaded ...
The budget is really not serious. Perhaps it is worth spending it on buying installations, just to spin the counter and get ratings. If this is a game, then you can buy reviews from a couple of reviewers who are not very snickering, but it’s not a fact that there will be organic traffic.