How does Apple create such juicy images of their products?

Question

Design

Every Apple presentation is salivating. The images are so beautiful that you want to touch and lick them :-D
What is the secret? If everything is clear with renderings, in principle, after many hours of shamanism, you can achieve something similar, then how do they take photos exactly? It is obvious that very expensive equipment is used. But it is well known that the main thing is not the tool, but the ability to use it. How to learn to make such gorgeous images? Where can I learn how to retouch so cool? I'm sure there must be some graphic postulates. It can't just be the hardware. Maybe there are some books or foreign sources that explain how to make the image cause delight and salivation?
Or do great magicians not reveal their secrets? :-)

Answer 1

Very good books, which, in addition to framing, composition, choosing a subject, etc. they talk about the main thing, about working with light - drawing with light, which is exactly what Apple is doing, in particular.
1. Read this if you want to take great photographs
2. Read this if you want to take great photographs of people
3. Light Right: Learn How to Create Images, Joe Lavine (Author)