How do Russian projects enter the foreign market?

Question

Startups

How do domestic IT projects/startups enter the foreign market? Provided that the business is successfully operating in Russia. How to tell about yourself THERE? what publications write on this topic? if there are examples of successful promotion or links to similar materials, I will be grateful. Maybe your project has recently gone this way, what did you do?

Answer 1

How to tell about yourself THERE?

you must first ask, how many hundreds of people like you THERE?

what publications write on this topic?

ain.ua/category/startupscat

if there are examples of successful promotion

for starters, be a person on the other side, understand the needs of the other side
IMO business for internal and external consumption should not have anything in common

Answer 2

Usually, after all, the project chooses to start either in Runet or at the global level (or us / europe), the transfer from Russia is very problematic.
It’s impossible to answer your question in a couple of words, you understand that there are thousands of stories, each project has its own path , depends on the niche.

Answer 3

How do domestic IT projects/startups enter the foreign market?

Very simply, advertising, sales, promotions...

What publications write on this topic?

Well, there are two options: 1) <any newspaper / any magazine> liked your project, then naturally meetings, interviews and other delights of free advertising
2) Give some money to the publisher (Very bad, but it’s okay as an option), and in an interesting way an article about your company will show off in tomorrow's issue

Answer 4

Open an office and hire a local marketer.

Answer 5

look for articles by Oli Steidl, information about her startups)))

Answer 6

here is a good article from the Iblazar project, the guys successfully went to Ks
siliconrus.com/2013/08/kak-besplatno-popast-v-topo three times...