How do coupon sites and coupons themselves look from the point of view of partners of these sites themselves?

Question

Electronic commerce

Good afternoon!
Please tell us who knows how the interaction with coupons works in terms of shops / bars, etc.?
Do I understand correctly that, for example, a store somewhere in its admin panel on a coupon site drives in new coupons (quantity, cost, conditions, etc.), users simply buy them, print out a unique code.
And then in the store the seller checks this code in the same admin panel, and if it is there, does he make a discount / gift / etc.?
Is it that simple, or are there some subtleties?
Thanks in advance.

Answer 1

In the already closed Joybuy, the user purchased the coupon on the site, a unique coupon code was dynamically generated. A separate admin panel for customers, where they saw their shares and coupons bought on them. Once a day, a list of new paid coupons went to the post office.
In the personal account, it was also possible to "validate" coupon numbers - for example, in a cafe they enter the next coupon number - and they see that "yes, the coupon is valid, bought then, has not yet been rolled." Or "this number has already been used."

Answer 2

Nonsense, the coupon site attacks the client, probably quite rarely they come by themselves, then after the client has agreed to sell coupons, they agree how much and for what, the coupon site does all the design of the texts and so on (since the client is usually not a master in this, but it is necessary to make it look nice). Well, the coupon site itself launches everything as it should, it makes sure that discounts for less overlap and are always available. Let's say that there were not 100500 pizzas at one time, and at another time there were none at all.
In general, b2b communication is more telephone, and b2c is already like a site for us hamsters. The list of purchased coupons most often comes to email + can be checked on the site.