How did quora.com take off?

Question

Marketing

What do you think is the secret to Quora's success? There are just so many answers and questions!

Answer 1

I think there are four main reasons:
1. The Quora service was created by people who were at the origins of Facebook. This fact was actively exaggerated in the IT press at the time of the launch of the service.
2. The service immediately began to position itself as a collective knowledge base (like Wikipedia), built on the opinions of authoritative experts. Indeed, many celebrities from IT immediately came to the service. Surely here, again, the prestigious origin of the founders and their connections played a big role.
3. The service arose on the wave of a trend to create services around an interest graph, and not a social graph (around which all social networks were built before). I wrote a little on this subject: geektimes.ru/post/129488/.Many services then tried to put the new concept into practice, but Quora did it best of all.
4. From the very beginning, the service was very high quality, I was especially attracted to the system of collective content editing, which was and remains very user friendly, in contrast to the same system on Wikipedia.

Answer 2

What do you think is the secret to Quora's success?

• Uniqueness. There are already many such resources out there.
• Proper investment in advertising.

Answer 3

+ Personalized email newsletters based on the analysis of your past activities. Encourage the spread of questions through social networks. The opportunity to find out the answers only after registration.