How can you analyze traffic from pre-rolls on Youtube if a person went to the site directly after viewing?

Question

YouTube

Hello.

I set up advertising on YouTube (pre-rolls), website advertising.

If some people after watching the video want to go to the site, but do not click on the link in the pre-roll, but go to the site directly or through a search.

Is it possible to somehow track such traffic that they saw the video?

Answer 1

reliably, YouTube observes privacy
indirectly through retargeting, but
the simplest thing remains the same - correlation and screening of other channels

Answer 2

As a rule, direct transitions cannot be traced in any way. But the likelihood that they will enter the site manually is extremely small. Only if you set up advertising for the purpose of brand recognition, and not direct sales, etc., then after a while they can enter manually, but the effectiveness in this case cannot be tracked.