How can LTV be measured?

Question

Google Analytics

How can I measure LTV (Life Time Value) using Ya. Metrika or Google Analytics?

Answer 1

LTV is a predictable value showing how much money a client brings for the entire cycle of cooperation with your company/website. Yandex and Google analytics will only partially help here.
For the calculation are necessary (depending on the methodology, there may be variations)
: 1. average check of the 1st order
2. average check of a re-order
3. Probability of a re-order
4. Average number of re-orders

Answer 2

No way. LTV is a simulated value, it is not entirely correct to use GA to calculate it.