How can LTV be measured?

D

Dmitry Demenkov2015-02-18 07:50:52

Google Analytics

Dmitry Demenkov, 2015-02-18 07:50:52

How can I measure LTV (Life Time Value) using Ya. Metrika or Google Analytics?

Reply

Answer the question

In order to leave comments, you need to log in

2 answer(s)

G

Gleb Erofeev, 2015-03-12
@gleberof

LTV is a predictable value showing how much money a client brings for the entire cycle of cooperation with your company/website. Yandex and Google analytics will only partially help here.
For the calculation are necessary (depending on the methodology, there may be variations)
: 1. average check of the 1st order
2. average check of a re-order
3. Probability of a re-order
4. Average number of re-orders

A

Arseny Kravchenko, 2015-02-18
@Arseny_Info

No way. LTV is a simulated value, it is not entirely correct to use GA to calculate it.