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trevoga_su2015-07-14 15:12:45
Search Engine Optimization
trevoga_su, 2015-07-14 15:12:45

Has the era of monetization of simple websites gone?

At once I will make a reservation - it will be a question of simple sites.
Since 2009, he has been monetizing his small SDLs with the help of sape, with up to 2000 users per day. In total, since 2009 he has withdrawn about 2 million. In the best of times, the income was 1200 rubles a day, which was very noticeable in the financial plan of my income.
Then the commission in sape 20% + minusinsk finished off everything. A site that recently brought 800-900 rubles. per day, now it brings 240 and every day less and less - links are not taken.
I tried to hang banners and adsense - the exhaust is just ridiculous. About nothing. Banal pennies (I don’t understand at all why small sites hang these absolutely unprofitable types of advertising).
What will happen to SEO? How to monetize now? :(

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7 answer(s)
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âš¡ Kotobotov âš¡, 2015-07-14
@angrySCV

build your business on the basis of other people's services (search engines with their whims).
not a very distant strategy, it was defective long before 2009, although I agree that it gave an exhaust.
What are the prospects for SEO? -> no one for a long time.
Moreover, I’m sure that in a few years there will be no SEO -> due to declining profitability and loss of market share, Yandex itself will begin to capitalize SEO (and what can be squeezed out there), announcing exclusively paid issuance -> like who pays how much, this will be the ranking , motivating by the fact that this way in the top there will be the MOST high-quality sites that users follow.
just do the era of simple sites has already passed, wake up. Globalization. . .
large sites vacuum everything into themselves -> you either create the same, or better go to work at a construction site -> they pay many times more than 1200 a day there.

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myfirepukan, 2015-07-14
@myfirepukan

1. Your fall is too strong - 3-4 times somewhere, I have dipped by 40% since the beginning of 2014 and stopped - it no longer falls.
2. Both on your and on my example it is clear that you can continue to monetize sites with links, another thing is that they do not generate income to which you are accustomed. Those. You can monetize, but you can't get easy money.
3. There is a critical amount of rubbish in Sape, I myself came across whole grids of doorways there, you just need another tool (another exchange) for selling links that will allow you to redistribute money from low-quality sites to high-quality ones.
4. Direct sales of advertising incl. and no one has canceled the links, another thing is that webmasters are accustomed to deliver glanders and forget.
5.You can shift to the area of ​​paid content if there is value. Although I still freak out about paid comments on TJournal, but if they are not removed, then someone is paying. Implement also paid comments, closed sections, etc.
In general, the sale of links has cut down narrow-topic sites on which there is no traffic, on the one hand, this is good, i.e. webmasters will release thousands of domains with zero traffic, on the other hand, it's bad, normal sites can also suffer.
Look to the west in short, no one has canceled the link from Google, although all sorts of pandas exist. And the buying and selling of links is also going on there, only not like we do openly, through exchanges, but in a cunning way through link managers, press releases, etc. PR.
And finally, the Internet consists not only of articles. How about SaaS? ;)
Articles have bred so much in recent years because there was almost no risk in them and the profitability was normal. Now the returns have declined, the risk has not changed, but the attractiveness has fallen.
According to articles in general, big uncles often sit in the red - read the CPU, and the creator of the CPU himself then gave an interview that business is not a fountain and there is not a lot of money, they seem to have teamed up with TJournal to save costs. I mean, don’t think that everything is bad only for small sites))
As a result, today we have a pause situation, you can wait until someone comes up with a new way of monetization, or you can invent and implement these methods yourself. The situation has changed and it is up to you to decide how to respond to these changes ...

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Danil Karimov, 2015-07-14
@Inv_Hunter

Make a site for people, not for monetization. And everything will fall into place...

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Vladislav Yanovsky, 2015-07-14
@kopcap_va

Nothing went anywhere, so the assertions that SEO has no prospects, etc. I don't think it's justified. In the context of the ability to attract good organic traffic to the site, SEO is not unpromising. The main thing is to know who will be interested in this traffic (and whether it will be interesting at all).
First, I don't see a direct link between attendance and income at SAPE. Few people there filtered donors so seriously as to cut off sites with traffic, for example, less than 2k uniques / day. Unless it gave the saposite a kind of PS indulgence from sanctions. Sites with good traffic predominantly used other methods of monetization.
With adsense, etc. not everything is so simple - you can’t just hang a few banners and wait for space profits from the site. From my own experience, I was convinced that even the color of the frame around the ad can seriously affect the income of the ad unit. Another thing is low bids, but nothing can be done about it in many topics, because Not all traffic is interesting to advertisers.
Teaser programs, affiliate programs, etc. - can make a profit depending on the subject of the resource.
Direct advertising is a good option, but in order to be found, the site must stand out from the competition in some way (positions, better design, additional features) in order to be noticed. There is also an option to look for advertisers yourself, but this is a separate issue.
Monetization through exchanges is beneficial when you can quickly ruin a brand new site, squeezing the maximum profit, and then score on it - I don’t know about the relevance of this method now, but earlier there were a lot of such people in GGL, Mirka.

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Ruslan Makarov, 2015-07-14
@facepook

I never sold links - only buying and $300 a day - that was the record. Now somewhere around 70

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Maxim, 2015-07-16
@tyumen

SEO won't die until search engines die.
There will always be those who want to be above the competition.
The search engines have declared a boycott of the Sapa-masters, who have become quite insolent and fly to the tops due to the links.
I remember when I just rented links for 5 tr. per month and climbed into the top, overtaking everyone and everything. Just first place for 30+ queries. Is it normal? This is not beneficial to either search engines or visitors, but only to industry specialists.
However, it will be possible to impose sanctions, damn it, for an article with a quality link that users follow, when html markup is banned all over the world.
Sell ​​articles.

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burguy83, 2019-07-02
@burguy83

Try to put video ads , because now you can also put on ordinary articles from good ones for redemption (albeit individually) on some of my sites more on some less

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