Habr costs $1M or $10M?

Question

Habr

I wonder how much habr costs?

If you pay for each user, then:

There are now about 50-60 thousand users on Habré.
If each user costs about $ 20, then
Habr costs about $ 1 million

And if you estimate the income, then:

Advertising resources:
Main: ($ 10 + $ 13) / 1000x1.5 million (per week) x52 = $ 1.8 million per year?
Secondary: ($7+$10)/1000x3 million (per week)x52 = $2.7 million per year?

Total (revenue): about $1-1.2 million per year (with 20-25% occupancy)
EBITDA (60%): about $0.6-0.7 million

Cost (ala mail.ru): 15-20 x EBITDA = $10 million

Answer 1

Habr is not for sale! (with)

Answer 2

Want to buy? :)

Answer 3

Are you counting other people's money in someone else's pocket again?

Answer 4

Eh, Russey, the birthplace of elephants… AOL bought Techcrunch for $25 million, they only have RSS subscribers and a half million, and readers under all ten, probably.
From here you need to dance, Habr costs about a million dollars, a multiplier of 15-20 EBIDTA is used for fast-growing innovative companies that create new markets.
Habr's income was probably overestimated by the topikstarter several times.

Answer 5

>If each user costs about $20, then
I wonder where this figure comes from?

Answer 6

$10 million is the right math. (but they don't just make money from ads).
$1 million - from the ceiling. (50-60 thousand registered, and attendance is much higher).

Answer 7

Usually, the approach to valuation of something has two components:
- the market price, determined on the basis of the "similar sales" method
- the income component.
If the company's income is, for example, $1M per year, this does not mean that it will be sold for 1 lemon. As a rule, this figure ranges from 10 to 25% of annual income (4-10M).
although there are still a lot of intangible factors that cost a lot, for example Brand.

Answer 8

He is priceless!!!

Answer 9

I wouldn't pay a million. The project will be blown away. Authors on the project do not have protection. A person can write a great article that can have +100. But if the author leaves a comment that someone does not appreciate, then they will immediately spit in his karma. The authors are not protected here and the authors dump after playing a little with habr.
For example, on reddit, karma for comments and karma for posts are two different things. Karma for posts can be increased or decreased only in the posts themselves. That is, you cannot come there and spoil the karma of a person, just because you are in a bad mood.
After habr, my mood periodically deteriorates.