Google Analytics or Yandex Metrica?

Question

Google Analytics

Hello. First, a little background. I connected Yandex Metrica on my first site. Was extremely pleased. Everything is convenient, especially the function of viewing user actions directly. Those. you look from that screen on which the user worked.
Before launching 2 sites, I decided to think about whether it might be worth looking in the direction of Google. Specifically, I was interested in their Google Tag, which allows you to connect new services without changing the code. Well, as it is not difficult to guess, I made a choice in favor of Google. I put Tag, connected analytics to it. Then I bought an advertising company in adwords. Everything is fine on the adwords account, the average cost per click is 12 rubles. I think this is an average. An important factor was that google occupies a large part of the market and I think over time it will become a monopoly.
And so, a few days later, I realized that Google Analytics does not have my favorite feature that I described at the beginning. Plus, it seems to me that navigating the Google interface is a little more difficult due to not the most useful functions.
Here I want to ask you:
1. What do you personally prefer (Google Analytics or Yandex Metrika)
2. Does Google have such a function that I described at the beginning (maybe I haven’t noticed it yet)?

Answer 1

It is better to use both systems. Their simultaneous work on the site is a common practice. Each has its own advantages and features. Yandex Metrica has a more user-friendly interface, web browser, heat maps. Google Analytics is very rich in audience tracking, end-to-end analytics, and big data analytics, but it requires complex setup.
And when you launch contextual advertising, each contextual advertising system will need its own corresponding analytics system.

Answer 2

Better to use both. And the thing, apparently, is called a webvisor)

Answer 3

The Yandex webvisor is just a waste of time, sitting, watching the behavior of some individuals ... What does this give you?
Google has a "behavior map" that analyzes all the actions of all users and here you can already draw some kind of conclusion. By the way, Yandex also has something similar, only divided into several sections (Maps).
What to use is everyone's business, you will not get more clients from this. And simple A / B testing will give much more profit than metrics analytics)