Give the name of good literature on marketing and psychology?

Question

Books

Hello everyone, I decided to study marketing and psychology a little. There are a lot of books on the Internet. I don't want to waste my time on books that are useless. That is, where there is nothing useful. Recommend a good book on marketing as well as psychology. Thanks in advance

Answer 1

If together with psychology, then
R. Bandler "Technology of persuasion. Sell in 60 seconds"

Answer 2

Kotler

Answer 3

Required reading: Cialdini Robert - The Psychology of Influence. I also advise you to study more of the materials that Igor Mann offers.

Answer 4

Read books on manipulation, the psychology of influence, and advertising. I recommend the book by S. Gorin "Have you tried hypnosis?". It explains the basics of how our brain works in the prism of sales and application in everyday life.
And marketing Kotler and Mann. Mann is especially helpful, very good and simply explains all the basics of the work