Game Maker Studio: how to build *.deb from archive (export on Ubuntu)?

Question

Debian

There is such a cross-platform game designer, Game Maker Studio, which can export games to Ubuntu. So. It does not create *.deb, but *.zip format archive (supposedly for Ubuntu Software Center). And here's the question: how to assemble a debka from this archive, so that it would be possible to distribute the game / program etc. normally?
And so that you can upload it to launchpad?
In the archive, if I'm not mistaken, just a binary.
Example link: https://yadi.sk/d/KN0RVqbdZKWf3