Estimation of the monthly audience of large sites

Question

Social media

I ran into a problem: you need to evaluate the monthly audience of large social networks. networks. There are different attendance data, but they either show daily data or strange monthly results, namely:

1. TNS (http://www.tns-global.ru/rus/projects/media/asmi/inet/Reports/ ) - shows the daily audience, for example Vkontakte for March - 23.3 million.
2. Liveinternet (http://www.liveinternet.ru/rating/ru/meeting/month.html) - shows both daily and monthly, for example Vkontakte 21 .2 million per day or 134 million per month.
3. Google (http://www.google.com/adplanner/static/top1000/index.html) - shows monthly statistics for February, for example, Vkontakte 28 million per month.

28 is somehow small, and 134 is somehow a lot for the contact that I gave as an example. Where can I get a real estimate of attendance for the month of contact and other social. networks?

Answer 1

28 million unique visitors per month for VKontakte is quite realistic, in my opinion.

Answer 2

Google analytics on VKontakte is not worth it, so Google considers it to be either a search, or transitions to other sites, or a Google bar, so the understatement here is purely technical.
The saddest thing is that I don’t know a single friend who doesn’t have VKontakte, although I may have such an environment.

Answer 3

On Vkontakte and Liveinternet is not worth it. And Google has, in addition to search, additional counting capabilities - all requests from Firefox and Chrome are recorded by Google. But the statistics will still be incomplete. I think networks like Vkontakte have personal APIs for Google and Liveinternet. I would be guided by the average number between the last two if I were you.