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IwanIwanow2021-05-20 17:16:49
Search Engine Optimization
IwanIwanow, 2021-05-20 17:16:49

Does website speed have a direct effect on SEO, or only an indirect one?

If I understand correctly, the download speed only affects behavioral factors, and if they improve due to the download speed, then the SEO effect from this appears - does the download speed have any other effect?

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4 answer(s)
R
Rinat Haisman, 2021-05-22
@IwanIwanow

For Google, this is a direct ranking factor. Read about Core Web Vitals , in August there will be a full deployment of the algorithm.

K
Kadzi, 2021-05-20
@Kadzi

Does website speed have a direct impact on SEO?

yes it has + will have even more over time. In some cases, direct, in some indirect.
If I understand correctly, download speed only affects behavioral factors

No, it is not correct that there should be a behavioral person on the site. But what will it be like if, for a certain request, the site is not in the TOP, including due to slow loading?
SEO effect from this appears

There is no SEO effect. There are good and bad products. And the first does not require any perversions and dances with a tambourine (if we are not talking about gray and black niches, of course). If you have a poor site and there is no use, then no matter how many people you bring, it will not be converted into the right amount.
Tomorrow Oleg will come into the niche, who will simply do good, good everywhere: in code, in text, in design, in use. And Oleg will take your traffic, because Oleg is for the benefit and people.
Benefits and people > Any optimization

P
Puma Thailand, 2021-05-22
@opium

And what is the difference in this case indirect or direct? What is the difference between direct influence and indirect influence? It turns out the same thing and there is no difference, that is, you can remove adjectives and in both cases just use influence.
So does it affect

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