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Ilya2019-04-06 01:50:17
Search Engine Optimization
Ilya, 2019-04-06 01:50:17

Does the https protocol greatly affect the site's position in google and yandex searches?

How does https affect the site's position in the search results and should a small site that does not store user data switch to this protocol?

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3 answer(s)
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Felix_vek, 2019-04-12
@Rimush

This is one of the influencing factors. Google has said it right. Yandex did not confirm. Even if it is not used in ranking algorithms, it affects indirectly by designating safe and not safe sites in search results. Search engines are now experimenting with this.
Which link do you think users will click on more often? Where will it be written what is safe or not safe? Which in turn will reduce CTR, and CTR from search results plays a significant role in ranking.
If you switch to httpsdon't expect your traffic and your rankings to skyrocket. The transition will allow you to save them (traffic and positions), as competitors are also switching to this protocol.

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Anton Kokarev, 2019-04-06
@akokarev

Everything affects the issue in search queries. If you use a self-signed certificate on the server, this is better than bare http, but in the issuance it will turn out to be lower than the one signed by a normal CA.
It’s hard to say how much this will affect in the end, maybe you have more relevant content on the page than a competitor with a certificate.

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Puma Thailand, 2019-04-06
@opium

Certificates have become free, so it affects and all sites should switch to them
. If you don’t care about SEO, don’t care

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