Does the domain name matter?

Question

Search Engine Optimization

I’m coming up with a name for a website selling knitwear, does it make sense to use additives like trikotazh, tex, moscow, ekb, iv in the domain (like Ivanovsky knitwear)

Answer 1

As practice shows (creating small stub pages on a domain that is not yet developed or used), at a minimum, Google takes into account the occurrence of query keywords (or their close synonyms) in the domain name, and highlights them with bold. Example: https://DataRecoveryMoscow.ru/
So if some important query you are targeting is included in the domain name, then this will be more of a plus than a minus.
However, if there is a choice between a beautiful and short domain (suddenly you will be able to find one) and a long construction, then I would rather choose the first than the second. You can register the second one "in reserve", and place either a small thematic text there, or put a redirect.

Answer 2

I think very much.
The firm is called Marketing agency "TOP 10", we are located in Almaty. Domain https://top10.kz/ . Now if someone searches for "TOP 10" Website development in Almaty, TOP 10 Marketing agency, etc. - then our site is very far, after the news lists with the topic "TOP 10". those. "TOP 10 places", "TOP 10 best companies in Almaty", etc.