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mydarck2020-01-17 00:30:09
Search Engine Optimization
mydarck, 2020-01-17 00:30:09

Does soft wrapping affect rankings?

HTML has this special character ­.
It's called "soft" transfer. By adding this special character to a word, we get variability. If the word does not fit on the line, a hyphen will appear in the place where it was inserted, and the rest of the word will go to another line. If the word is placed in a string, then this special character does not manifest itself in any way, and even if you look in the code inspector, you won’t be able to see it.
However, if you open the source code of the page (ctrl + u), you can see it and this causes some concern. If I understand correctly, then the search robot receives exactly the source code of the page, and then the keyword with a “soft” hyphenation for it will look like this:
плас­ти­ко­вые окна.
Do you think this could have a negative impact on ranking, or have robots already learned to understand hyphens and other special characters? Is there a source and information about this that can be considered reliable?

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Lev Zabudkin, 2020-01-17
@zabudkin

Browsers: ­ и ­Renders as expected in major browsers (even older IEs!).
When copying and pasting from browsers: as expected ­ и ­for Chrome and Firefox, the transfer is saved and pasted into Notepad and more.
In-Page Search works for ­ и ­all browsers except IE, which only matches exact matches copied and pasted (even up to IE11).
Search engines: Google matches words containing ­ и ­, that is, that the word love and the word лю­блюwill be the same. Yandex should be the same. Bing and Baidu seem to be, too.

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