Do links like /go?other-site-url help SEO?

Question

Search Engine Optimization

Hello.

I got a lot of materials from the old site builder, in which links to other sites are wrapped as /go?example.com/path. That is, instead of a direct link to a third-party resource, the link leads to my page /go, which is already redirecting to another address.

I am writing my own engine now, and I have no problems with making a handler for such links myself. However, I have a question: do such links generally help in search engine optimization or not?

You can redirect with two codes: 301 (permanent) and 302 (temporary). If you use the 301 code, then the search engine adds weight to the landing page, removing it from the address where the redirect comes from. That is, if I use a link /go?example.com/path, then the weight from the page мой сайт/go?example.com/pathwill be transferred to the addressexample.com/path. If code 302 is used, then the weight is not transmitted. It seems to be logical that you can do 302, and everything will be fine.

However, such goroutines and redirects have two downsides:

1. Rumor has it that search engines believe that the 302 code is used as a temporary solution, and if a search bot finds in a month that the same link redirects to the same address with the same 302 code, it may consider that you are bad. worked and will take some measures to reduce the weight of the site as a whole and the specific page where you published the go-link. These are rumors and I haven't found any official confirmation in the official docs of several search engines. However, rumors are also the probability of the truth, and they must be taken into account.
   
2. Bad people can construct links like

   https://мой.сайт/go?https://название-порносайта.или/какой-нибудь-ещё-фигни

   and publish them outside of my site, and thus I unwittingly become part of the link mass to a site that I did not link to on my pages. I understand that in some cases this can negatively affect the reputation of my site in the eyes of the search engine.
   

My whole question is this: is there any benefit to 302 redirect goroutines or not? Because if it is not there, then it is better not to use them, because there is harm from them.

Answer 1

I can share my knowledge from the point of view of the page to which the redirect comes and which has a /go-model.
So,
if the user gets to the page through the 301st redirect, then from the point of view of both Yandex and Google, this is a little bit bad;
if it hits through 302 - then both search engines do not care, it does not affect the page ranking;
if the page has a link with a redirect sign (/go, /redir, /redirect.php and other constructions), then neither Yandex nor Google has claims, penalties or other pessimizations.
The conclusions are based on an annual statistical analysis of 6 million pages.