D
D
DevStranger2018-12-06 19:21:29
In contact with
DevStranger, 2018-12-06 19:21:29

Do I need UTM tags for VK ads? If yes, how is it right?

Good day!
Essence of the issue:
In VKontakte advertisements, the advertising link is shown explicitly (i.e., it is not encrypted). If you add UTM tags, then the link turns out to be cumbersome and ugly, for example:

https://vk.com/club0asd0?utm_source=VKtarget&utm_medium=cpc&utm_term=asdasd&utm_content=asd&utm_campaign=akciya

It would seem that the issue can be solved by any link shortener service, the same https://vk.com/cc, but there are two problems with it:
1. If the link leads to some internal content in VK (public, community, etc.), then when the user clicks on such a link, sitting from the VKontakte application on your smartphone, then in some smartphones it will be transferred to an Internet browser, and there you need to log in to VK again. I don't think many people want to do this.
2. Well, just such a link does not inspire confidence, you never know what is hidden behind it.
And if you do not put utm-tags, in principle, you can see the statistics on the effectiveness of this social network in the same place in your advertising account.
How do you solve this issue?

Answer the question

In order to leave comments, you need to log in

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question