Do I need to connect Enhanced Ecommerce (advanced e-commerce) Google Analytics to the site?

Question

Search Engine Optimization

Hello, we are making a store for ourselves, the marketer tells us that we need to implement Enhanced Ecommerce (advanced e-commerce) Google Analytics on the site, we already have Google analytics and Yandex metrics connected where there is a webvisor, help me understand whether it is necessary to implement Enhanced Ecommerce into the site (advanced ecommerce) Google Analytics or not? Just a dispute arose and I would like to understand as much as possible whether this should be done or can it be dispensed with?

Answer 1

https://developers.google.com/analytics/devguides/...
Here the trick is that there are more advanced features.
You can follow the actions. etc.
Do you watch every webvisor session?

Answer 2

well, if you don’t need data on sales, sales amounts and other things in analytics, then no, you don’t need