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artemieknich2017-07-26 02:03:09
Search Engine Optimization
artemieknich, 2017-07-26 02:03:09

Do I need to close pagination pages?

There are search results for doctors / clinics / services such as doctu.ru/msk/doctors/allergolog
On the page itself there are 20 results and at the bottom of the pagination block.
Now links to pagination pages are in rel nofollow, as well as pagination pages are rel canonical.
Also, pagination pages have the title, desc, etc. have the postscript "... page 2 ..." and do not have any uniqueness in content (all seo blocks and unique texts are hidden, unlike the main page of the section).
The task is to bring to the top the main pages of sections for search queries for doctors such as "allergist Moscow" or "good gynecologist in St. Petersburg" and others like that. In this case, we do not need pagination pages - they essentially duplicate the main page of the section, but they are needed for users in terms of usability and viewing profiles of doctors / clinics.
Questions:
1) is it possible to get rid of the PS robots from the pagination block by closing the links with a script so that the weight from the main section does not go to the pagination pages
2) is it necessary to close all pagination pages in robots
3) is it necessary to close the meta name="robots" content ="noindex"
Possible questions from you:
1) there are no problems with indexing the pages of doctors / clinics - all the necessary URLs are in the sitemaps, so in this case it doesn’t matter for pagination - it won’t do the weather in terms of indexing
2) we don’t need the content that is on the pagination pages - it’s not unique and duplicates the main page section
3) now pagination pages are not in the PS index (probably due to rel canonical)

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4 answer(s)
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Fedor, 2017-07-26
@purplesky

From experience - there were projects with closed pagination pages from the index. After the opening, traffic always increased. So I wouldn't recommend closing.
Option 2:

  1. Open for indexing, remove text on pagination pages, add the prefix "Page # - [main title]" to the title and description.
  2. Close from indexing, register meta noindex,nofollow on pagination pages.

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Alexey "Tsyn", 2017-08-04
@french314

Pagination pages, if organized correctly, do not participate in the search.
If the design is correct, the first page of the catalog gets into the search.
Tips:
1. Listen to the recommendation from Yandex (point 2) - https://yandex.ru/blog/platon/2878 , i.e. make all pagination pages for search results in two ways at the same time:
- canonical from each of the catalog pages to the parent page of the beginning of pagination
- close subsequent pages from indexing in robots.txt, for example, Disallow: *page-* (depends on how numbering is organized for you) 2. Listen to Fedor's
adviceabove: make the formation of the title with the addition of the pagination page number. It is logical (to save money) to start, by the way, this from the second, not the first page
3. make it clear for the search engine the moment of transition between pages. Advice from Google
4. Use nofollow in tags to a limited extent and it is not at all necessary to close pagination pages (page 2 +) for this - this is done by more loyal canonical and robots.txt, as I described above
5. to display a section like "allergist Moscow" I I would do it through anchors from informational blog posts of the resource and work out the semantics of specific catalog pages on request. And since I see that there is no blog on the specified site, I would start it :)

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cinquefoil2016, 2020-01-25
@cinquefoil2016

Even in 2020, there is no clear answer. I would still advise you to make canonical on the main page or the first in the heading, but do not hide it from indexing

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Leonora Garling, 2021-06-13
@LeonoraG

The question is relevant, I was looking for recommendations from the guru, I found a suitable one for my case:
If there is a "show all", then we prescribe canonical like this
https://pr-cy.ru/news/p/8519-vse-o-rel-canonical-k. ..

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