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Do I need the address of the store on the main page of the IM in the header of the site?
Do I need the address of the store on the main page of the IM in the header of the site?
We are redesigning the site, and wondered if it is necessary to write the address of the store on the main page in the header of the site?
Or is it enough in contacts and in the footer on each page?
Previously, they thought that the address indicated in the header of the site would weed out customers who live on the other side of the city.
And now we think that the main thing is the USP, and not the proximity of the company to the client.
Our niche:
Trade in building materials and electrics through the site.
99% of customers through the site.
Repeat orders less than 5% (specifics + we do not retain customers yet)
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The address of the store is needed when it works for one region.
If you easily work with other regions, then the physical address is enough in the basement and contacts.
The question arose because making a new website design.
We plan to expand to 3-4 points.
It turns out that we need to provide space for another 2-3 addresses in the site header (it will be ugly). Or then remake the site header (undesirable).
It affects consumer confidence. Will not scare away if there is no address in the header?
Mostly clients from Moscow. We ship 3% to the regions.
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