Common mistakes SEO specialists make, how to check monthly work?

Question

Search Engine Optimization

1. How to analyze the work done by an SEO specialist?
2. What are the typical mistakes a SEO does?

Answer 1

one.
In general, this question comes from the very beginning of working with an SEO specialist, or rather from his search. I wrote about how to choose an intelligent SEO specialist here . Here it is written where to look for a good SEO expert . And what a competent SEO specialist should know .
2.

• do not check banal things, for example, redirects from URLs with a slash at the end and from www to without www
  
• do not know and do not offer to implement microdata
  
• do not prescribe meta-keywords for Yandex, as they live in the delusion that it is not needed
  
• they slaughter sitemap.xml and don't follow it at all
  
• do not give pagination of grouped semantics
  
• they don’t check for developers whether SEO TK has been completed, like once the developer said that everything is ready, then everything is ready (it is necessary to check, we are all people)
  
• they forget to work with Yandex wizards
  
• buy rented and simply spammy links for Yandex (you can’t do this)
  
• do not buy rented links for foreign Google (this is a very cheap tool that works in Google if you know how to use it)
  
• commercial factors are not taken into account at all
  
• forget to work out UX at least at the minimum level
  

Answer 2

1. manual check of keys in search engines on which the site was promoted + require a report on the work done (how many links were bought, paid articles posted and links to them, etc.)
2. buying links, advertising on the HS or on sites made specifically for this purpose

Answer 3

1. Check with another SEO
2. To do this, you need to enter the topic, that is, become a SEO

Answer 4

1. You need to constantly monitor that there are no errors and recommendations for improvement in the Google and Yandex webmaster console.
2. Follow the dynamics in the visit analytics interface.
3. Control the ratio of money spent on advertising (paid publications, banners) and profit from advertising clicks.
4. Check positions against a pre-selected list of "keys" ("key" is a single word or phrase used by users to search in search engines).
5. Control the positions of competitors using these keys.