Commercial SEO factors, what is it?

Question

Search Engine Optimization

All SEOs talk about commercial factors. Does anyone know if this is bullshit or something really important? Let me read there is some reliable source

Answer 1

Commercial factors are really extremely important in promoting commercial projects in Yandex. At the moment, for stores and service sites, these are the most significant parameters that need to be worked on in the first place, as this affects not only ranking, but also the conversion of visitors into leads.
You can read more details in my articles on Habré - Commercial factors .

Answer 2

Good afternoon. For a number of commercial requests, the presence of the following factors, which can otherwise be called "commercial", may be extremely important and relevant.
If very briefly
1) The range of goods and the breadth of choice; (you have one TV or 100 models from a number of brands) - allows the search engine to decide whether you are relevant to the query "buy a TV" because the query implies a choice.
2) Cost (indicated or hidden) - convenience for the user;
3) Delivery
4) Conventionally, the region of presence can also be attributed to this.
5) Ability to contact you (online consultant, send a question, etc.)
6) Convenience of making a purchase - shopping cart. How it works, is it convenient to use, is it easy to find.
7) Related products
Etc. The list may seem insignificant, because. there are many "little things" but it is precisely from them that optimization and bringing the project to a relevant form consists.
I can only cite the report of Alexander Sadovsky (then head of the Yandex web search department) as a source. At that time, he had already laid the foundation for these very commercial and user factors, calling them "ducks". Link to report .