Can I share the collected cookies and data with other companies?

Question

Email Marketing

For example:
I have a large store of children's toys and clothes, customers check the box to allow the collection of cookies and the processing of personal data. Can I share the collected data with other companies?
Suppose in the same city there is a baby food store or courses for expectant mothers, a person came to them, clicked on the agreement with cookies, but did not leave his mail, after which he added goods to the basket without filling in his data and left the basket, leaving, in fact, having our data can be compared with cookies and send a reminder to the person saying that come back buy here you have a discount. But how legitimate would that be? Wouldn't this be spam? Is it even legal to do this?

Answer 1

The paradox is that you write the rules for processing personal data and you can indicate that you will transfer data to third parties for the purposes you come up with, but at the same time, these same third parties, in accordance with the law on advertising, cannot directly interact with your general client, because this client did not leave his personal data to third parties. However, sending a non-advertising message is not covered by advertising law. So, in your case, the law does not regulate such actions. However, the user may be hurt by this and he may refuse to use the services of those to whom you transferred the data, because. "How do these devils know my mail?".
Actually, a small remark.
Somehow I discovered a service that, when visiting a site, scanned the system and pulled everything that was possible. id in vk, from there mail, phone and other contacts. I don’t know if it works like this now, but after that I think five times before agreeing to data processing and it costs two blockers, which by 99% get rid of the scan by such services

Answer 2

Federal Law No. 38-FZ of March 13, 2006 (as amended on December 31, 2017) "On Advertising"

Art.18.1. Distribution of advertising over telecommunication networks, including through the use of telephone, facsimile, mobile radiotelephone communications, is allowed only with the prior consent of the subscriber or addressee to receive advertising. At the same time, advertising is recognized as distributed without the prior consent of the subscriber or addressee, unless the advertising distributor proves that such consent has been obtained. The advertiser is obliged to immediately stop the dissemination of advertising to the address of the person who applied to him with such a demand.