Can I advertise in YAN Yandex.Direct using a 1-word phrase?

Question

contextual advertising

I need to advertise in YAN on the topic of gifts, and almost all phrases from wordstat are suitable.
But is it worth parsing and scoring all phrases of 2, 3, etc. into the YAN company, if only 1 is simpler - a "gift"? Are the shows going well?

Answer 1

Yandex itself says to use more general phrases for advertising in YAN, not to delve into low-frequency options.
Shows will go and one phrase at a time. And it's really easier that way. But, on the other hand, you should understand that the more requests you select, estimate more possible near-thematic options ("what to give", "souvenirs", "gift set"), then the coverage will be better, the chance to find the most beneficial combination of quality and prices will be higher, pages and ads will be more relevant, analytics will be more accurate.
And, by the way, perhaps especially for you, Yandex posted a holiday bonus for the New Year - lists of key queries on the New Year theme . )

Answer 2

in this case, the word "gift" is too general, this query can include a movie Gift, and a book, and anything. In addition, you sell certain gifts that are not suitable for everyone, such as "gift for wife" and "gift for child" - these are completely different assortments.
In addition, the general request is always a large budget and low conversion.
It makes sense to take two-word information requests, as a colleague pointed out above, with synonyms or with the word "what to give .."

Answer 3

It is better to collect greasy masks anyway.
It affects only the cost, that if the strategy is the same price for everyone, then this is one thing, and if it automatically adjusts, then the budget is gone. Some requests will be very expensive, and it will be difficult to understand why.