By what logic does the right block appear when searching?

Question

Google

Hello toaster! By what principle, when you are looking for something, is the right block shown on the screen displayed? How to set it up? Faced with the fact that he is shown, then not.
We have the name of the company XXX, but it only shows at the request of XXY, although XXX is written on the page in Google +!
Have a nice day!

Answer 1

Add a company to Google my business, wait for verification (it seems like a physical email should come)
Take the first place in Taiping traffic and you will still be shown on the right.