A website on Windows Azure takes a very long time to start. What am I doing wrong?

Question

ASP.NET

Decided to try Windows Azure. Registered in the service and created Shared Website.
I uploaded a static HTML page to it and wrote one simple method in C # that sends an email to email (via GMail). I wrapped this method in a web api and access it via AJAX. By the local machine the letter is sent instantly. And on Windows Azure you have to wait up to 20 seconds.
At first I thought that after the deployment, at the first request, the instance starts and therefore it is so slow, but when the data is sent again from the form, the web service processing is just as long.
Here is this page www.grapefilms.pro .
What am I doing wrong?