A separate product card or options for an online store?

Question

Search Engine Optimization

Good evening!
I would like to ask the SEO gurus about the optimization of the online store.
What is the best way to do it, a separate product card for each color, for example (Bicycle Forward 14, red) or make one product (Bicycle Forward 14) and choose a color in it with options.
Or make separate product cards for each color, but when you enter the option with this color is selected by default and the ability to choose other colors.
And if we make options on one card, then is it necessary to generate a link to the product with this option in the sitemap to increase the link mass. site.ru/tovar1-krasniy or site.ru/tovar1#krasniy The
question haunts which option to implement on the site)
I would be grateful for the descriptions of the differences of each approach, if in your opinion any of them is correct, but each of them has its own + and -

Answer 1

1) Before you bother with colors, see if there are a lot of search engines for bicycles by color. Maybe most are looking for other parameters. Do I need to spend time on colors if they are looking for conditionally 3 people. Those. to do something, you need to know the statistics and be sure that it really needs to be done.
2) The more pages indexed by the search engine, the better for the store. Ideally, you need to do the number of combinations of all options. For example: 1) hardtail, road bike 2) Shimano, SRAM 3) red blue black = 12 pages. How it will be technically done is absolutely unimportant, the main thing is that unique meta tags are issued on each page - the main ones in the title, the additional ones in the description. If color is important, then for example:

<title> Велосипеды хардтейл красные</title>
<description>Велосипеды хардтейл с переключателями Shimano красные купить в Урюпинске ул. Николая-2, д. 3 - работаем без выходных с 6:00 до 23:00</description>

These are examples, you need to write your own texts.

Answer 2

Good afternoon!
In our experience, the more pages in an online store, the better. And the more competitive it is among other similar resources.
You don’t have to bother much with meta tags, it’s enough to think over a template where the unique characteristics of the model and its article will be pulled up.
All cards must have proper linking. When choosing, for example, a green bike from a card for offers with other colors, there should also be other unique links. No #hashtags at the end. For search engines, this is the same URL. Meta tags you do not prescribe unique for him.
And of course, all urls should be in sitemap.xml for better indexing